4 February 2005
Titan Chemicals Unveils New Look for Titan Trucks

Titan Chemicals today unveiled a new look for Titan transporter trucks at a ceremony held at Eden Garden Hotel held earlier today.

The new look truck was flagged off by Mr. James Chao, Chairman of Titan Chemicals in a ceremony accompanied by lion dancers in line with New Year celebrations and which also coincided with Titan Chemicals 2005 annual dinner.

James Chao said, “ Titan Chemicals (formerly known as Titan Petrochemicals & Polymers Bhd), boosts our already robust Titan brand as well as to describe the scope of Titan Chemicals activities.“ As part of the branding strategy, Titan Chemicals has adopted a new corporate identity including new logo as well as visual identity.

The truck launch is timed together with a series of advertisements showing the many areas in which Titan Chemicals plastic resins are used.  The visuals on the truck with a plastic resin etched with the globe resting on the finger is captioned – Titan.  The power to shape lives.  The trucks, will be the largest fleet of “moving billboards” plying the various transportation routes within the country.

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